Yamaha Music Sales Divisions Harmonise Sales Data with QlikView®
公司规模
Large Corporate
地区
- Europe
国家
- France
- Germany
- Italy
- Spain
- United Kingdom
产品
- QlikView
技术栈
- Microsoft SQL
- Excel spreadsheets
- salesforce.com
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Brand Awareness
技术
- 分析与建模 - 实时分析
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Yamaha Music Europe is a wholly owned subsidiary of Yamaha Corporation of Japan. The company is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. Based in Hamburg, Germany, the company is accountable to head offices for sales operations in France, Germany, Italy, Scandinavia, Spain, and the United Kingdom. The decision in 2009 to consolidate Yamaha’s sales subsidiaries in Europe was based on the view that, more so than in the past, Yamaha needs to think of Europe as one market. The European subsidiary also wanted to offer the head office in Japan more up-to-date performance indicators to improve management efficiency and the competitiveness of operations, and to help expand investment in growth domains.
挑战
Yamaha Music Europe, a subsidiary of Yamaha Corporation of Japan, is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. The company faced the challenge of harmonizing sales logistics and other data from six European sales divisions. They needed to unify all information into a single BI tool to facilitate cross-selling and upselling across Europe. The company also wanted to offer managers tools for immediate ad hoc query and analysis of data. Prior to the consolidation, the six subsidiaries held business critical information in disparate databases. From a business perspective, Yamaha was keen to improve the potential for cross selling and upselling across the region to take advantage of the growing integration of European markets and the growth of sales via internet.
解决方案
Yamaha Music Europe deployed QlikView to measure key indicators for an internationally dispersed business such as sales reporting, margins, logistics, and profitability among others. The company used QlikView for analysing the performance of its logistics and purchasing departments and also to drill down into other management information. The company has some extra data such as budgets figures on Excel spreadsheets that is being incorporated into QlikView reports. Advanced sales reporting was the first QlikView application deployed at Yamaha with help from Qlik partner Outcome, a German consultancy. The application gives management a better way to control and monitor product performance and offers sales representatives an improved view of their own performance—at the click of a mouse.
运营影响
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