技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 零售
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 智慧校园
服务
- 系统集成
关于客户
Zenyum 是一个牙科消费品牌,提供一系列口腔护理产品和服务。他们在亚洲的电子商务业务不断增长,并与多个国家的当地牙医合作。他们的目标是通过线下和线上活动的结合来提供独特的体验。
挑战
快速增长迫使 Zenyum 考虑改进和加强其客户数据管理工作。最初,Zenyum 使用许多不同的客户数据平台 (CDP),这使得管理客户数据和提供最佳客户体验变得困难。
解决方案
Zenyum 利用 Twilio 的客户参与平台(包括 Twilio 可编程消息传递、Segment CDP、Twilio Flex 和 SendGrid 电子邮件)来确保可靠的通信和个性化的客户体验。他们使用 Twilio 可编程消息传递来发送通知、提醒和一次性密码 (OTP)。他们利用 Segment CDP 来统一客户数据并改善客户参与体验。他们还使用 Twilio Flex 作为联络中心平台来解决电话号码问题并提供更好的客户服务。
运营影响
数量效益
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