Innovating in Asia Study 2023

The Asian Century: Asia is taking its position as a dominant force on the world stage.

Asia experienced a significant economic transformation over the past two decades. Its GDP is expected to expand to $39 trillion in 2023, exceeding the US and Europe combined. A new middle class of more than 2 billion people has emerged as consumers and as innovators and innovation efforts are shifting rapidly from “global for Asia” to “Asia for Asia” as multinational companies seek to defend themselves against local competitors.