DISQO
概述
公司介绍
DISQO is building the most trusted experience platform that fuels brand growth. DISQO powers smart business decisions by helping clients measure every customer, touchpoint, and outcome. DISQO’s identity-based ad measurement and audience products are powered by millions of consumers on the industry’s largest opt-in consumer data platform.
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实例探究.
Case Study
No more Using the s-word. Silos. with A Complete Cross-Platform View, One Agency Illuminated Strong Media Impact for A Top Tech Client
A major ad agency was facing significant measurement gaps across publishers and platforms despite running brand lift studies with nearly every provider. The agency was preparing for an upcoming campaign for a large consumer technology client that would be running across desktop and mobile social platforms, including YouTube, as well as TV, sponsored content and earned media. The agency needed a new partner to access a complete view of delivery and impact. This single-source measurement must prove its impact across a variety of attitudinal and behavioral metrics, including ad awareness, message association, brand favorability, positive brand perceptions, likelihood of purchase, site visits, search activity, and actual purchase behaviors.
