概述
公司介绍
Google 专注于与互联网相关的服务和产品。其中包括在线广告技术、搜索、云计算和软件。成立年份：1988 年收入：660 亿美元（2014 年）纳斯达克股票代码：GOOG
物联网解决方案
到 2020 年，连接设备的数量可能达到 500 亿台。Google Cloud Platform 为您提供了扩展连接、收集和理解数据以及提供硬件设备所需的可靠客户体验的工具。鉴于拥有如此多设备的潜力，公司需要一个能够维持全球用户群中潜在的数百万并发连接的网络基础设施。 Google 的骨干网络拥有数千英里的光缆，使用先进的软件定义网络，并提供边缘缓存服务，以提供快速、一致和可扩展的性能。许多小型设备仍然能够产生大量数据。只有通过足够强大的数据分析工具的洞察力，这些设备数据的涓涓细流才会变成有价值信息的洪流。 Google Cloud Platform 正在构建最先进的大数据工具套件。
主要客户
可汗学院、RiptidelO、SMART Technologies
子公司
物联网应用简介
Google 是基础设施即服务 (iaas), 平台即服务 (paas), 分析与建模, 网络安全和隐私, 传感器, 和 可穿戴设备等工业物联网科技方面的供应商。同时致力于农业, 教育, 金融与保险, 医疗保健和医院, 生命科学, 零售, 电信, 运输, 和 公用事业等行业。
技术
用例
功能区
行业
技术栈
Google的技术栈描绘了Google在基础设施即服务 (iaas), 平台即服务 (paas), 分析与建模, 网络安全和隐私, 传感器, 和 可穿戴设备等物联网技术方面的实践。
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设备层
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边缘层
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云层
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应用层
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配套技术
技术能力:
无
弱
中等
强
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实例探究.
Case Study
DHL Supply Chain Growing Use of AR Glasses
A picker with an RF scanner is constantly looking at the gun to get pick commands, hitting the confirm button and doing things in sequential fashion which is time consuming. Warehouse operations costs add up to 20% of the total logistics costs for DHL.
Case Study
AGCO is Increasing the Efficiency of its Manufacturing Programs Using Glass
The thorough inspection of a finished product is an essential step in the quality-control process. In the beginning, quality checklists were accessed using paper on clipboards. As technology improved, computers were utilized. But computers required additional time to access, and couldn’t be carried to the equipment being inspected. Tablets replaced computers, but were easily broken and expensive to replace.
Case Study
Google Optimize helps Milliyet Emlak boost click-to-call rate by 32% and cut cost per call by 56%
Milliyet Emlak is a real estate platform based in Istanbul, Turkey. The platform allows real estate agents and individuals to advertise available properties, and consumers to find a property to rent or buy. Each ad listed on the site includes the phone number of the owner or estate agent. Ensuring that the consumer finds and uses the phone number to make a call is crucial to the platform’s success. Milliyet Emlak had the idea to include a click-to-call button on each property ad, but believed there was still room for improvement. The team came up with a new design for the button and were keen to test the old version against the new one.
Case Study
Eltsoft Gains up to 20X Revenue Increase Using Admob Interstitials
Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android, was looking for a way to earn more money from the free versions of their apps. Their most popular app, English Grammar, was downloaded by more than a million people in nearly 120 countries. However, the company wanted to deliver high-quality, language-relevant ads worldwide—an important capability because Eltsoft’s users live all over, from the United States and Europe to Asia and South America. They needed a simple platform that could help them monetize their apps while ensuring a positive user experience.
Case Study
Google Analytics 360 empowers Avvo to make better product decisions
Avvo, an online legal marketplace that connects consumers with lawyers and legal advice, was facing a disconnect between the pricing of sponsored advertising and the customer value it offered. The pricing was based on feeling rather than fact, making it difficult for the sales team to prove value to new prospects or implement demand-based price adjustments on existing accounts. The team needed to understand the number of impressions and clicks on sponsored advertising positions by region and legal specialty. If consumers in a particular region spent more time exploring content or clicking on ads for a particular specialty, then the value of advertising for that service in that region should be higher—and the price should be increased accordingly.
Case Study
Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics
Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases.
Case Study
Fashion retailer Dafiti enjoys new operational efficiencies and a 25% boost in site speed
Dafiti, a fashion retailer operating across Brazil, Argentina, Chile, Colombia, and Mexico, was facing challenges with managing tags across multiple sites. The company had to maintain more than 100 tags from media partners across a variety of tools. This led to two major issues: increased page load times and a significant dependency on IT staff to address tagging needs. Some tags were deployed within Dafiti's CMS platform, but many required a different rule to be 'fired,' necessitating implementation support from IT. The company was looking for a solution to manage tags efficiently, reduce dependence on IT, and decrease page load times.
Case Study
Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager
Magazine Luiza, one of the largest retail chains in Brazil, was facing challenges in managing its Google AdWords campaigns. The company had a large number of tags on its website, which was making the tracking and management of its campaigns complex and inefficient. The company wanted to reduce the number of tags to a minimum and simplify the measurement and management of its campaigns. The company's IT team was handling all of the tag implementations, changes, and requests, which was time-consuming and inefficient.
Case Study
Mumzworld Reaches 300% Roas With Enhanced Ecommerce and Data Import From Google Analytics
Mumzworld, the Middle East’s largest shopping site for mother, baby, and child products, was facing a challenge in spending its ad dollars wisely. The company had ample user data but needed to make more sense of it. They wanted to increase online sales and repeat buyers, lower the cost for user acquisition and conversions, be more data-driven with its channel investments, and manage on-site inventory better to lower out-of-stock product views. For help, Mumzworld turned to InfoTrust, a Google Analytics Certified Partner that specializes in ecommerce data integration.
同类供应商.
Supplier
Cisco
Cisco designs and sells broad lines of products, provides services, and delivers integrated solutions to develop and connect networks around the world, building the Internet. Over the last 30 plus years, they have been the world’s leader in connecting people, things, and technologies - to each other and to the Internet - realizing their vision of changing the way the world works, lives, plays, and learns.Today, Cisco has over 70,000 employees in over 400 offices worldwide who design, produce, sell, and deliver integrated products, services, and solutions. Over time, they have expanded to new markets that are a natural extension of their core networking business, as the network has become the platform for automating, orchestrating, integrating, and delivering an ever-increasing array of information technology (IT)–based products and services.Subsidiaries/ Business Units: - Jasper - OpenDNS - CloudLock
Supplier
IBM
IBM is an American multinational technology and consulting corporation that manufactures and markets computer hardware, middleware, and software, and offers infrastructure, hosting, and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is intent on leading the development of a global data field.
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Supplier
Amazon Web Services
Amazon Web Services has developed the managed cloud platform AWS IoT to let connected devices easily and securely interact with cloud applications and other devices. AWS IoT can support billions of devices and trillions of messages, and can process and route those messages to AWS Endpoints and to other devices reliably and securely. With AWS IoT, your applications can keep track of and communicate with all your devices, all the time, even when they aren’t connected.On top of this platform, AWS also offers a variety of analytics solutions by AWS or third-party suppliers that can help meet all kinds of needs related to data analysis.
Supplier
Microsoft
Microsoft develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer and Edge web browsers.Year Founded: 1975Revenue: $93.6 billion (2014)NASDAQ: MSFT
合作伙伴.
Supplier
NXP Semiconductors
NXP is a global semiconductor company enabling the Internet of Tomorrow. They develop solutions to provide secure, efficient connections, safer and greener automobiles, and add intelligence to everyday items. As a leader in processing and sensing solutions, they are driving a more innovative and connected world for the future. Freescale was acquired by NXP Semiconductors in December 2015.
Supplier
Qualcomm
As the world leader in next-generation mobile technologies, Qualcomm ideas and inventions are driving wireless growth and helping to connect people to information, entertainment and one another. Qualcomm’s breakthrough technologies enable the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere.
