Ahlers AG analyzes the complete supply chain with QlikView
Customer Company Size
Large Corporate
Region
- Europe
Country
- Germany
Product
- QlikView
Tech Stack
- QlikView Server
- QlikView Publisher
- QlikView Connector
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Apparel
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Data Science Services
About The Customer
Ahlers AG is one of the most famous suppliers in the clothing industry, producing and retailing clothing since 1919. The company is based in Herford, Germany, and has been listed on the stock exchange since 1987. Today, with a turnover of about €250 million, the company is one of the leading manufacturers of men’s clothing in Europe. Its brands include Gin Tonic, Pioneer, Jupiter and Andy Jllien as well as the noble brands Baldessarini, Otto Kern and Pierre Cardin. The company has an instinct for trends, good design and high-quality products, which are required for long term success in the marketplace and to withstand strong global competitive pressures.
The Challenge
Ahlers AG, a leading manufacturer of men’s clothing in Europe, faced challenges in managing and controlling production, storage, and sales due to increasing vertical integration and global competitive pressures. The company needed to provide business data quickly and precisely for decision-making. They required real-time answers to various questions related to sales trends, sales planning variations, stock quantity at the point of sale, and strategic planning of the next collection. The company initially started with a traditional OLAP tool, but it presented many shortcomings in managing high volumes of data, flexible analysis with evaluated dimensions, and speed and performance.
The Solution
To meet their information requirements, Ahlers AG implemented a business intelligence solution, QlikView. QlikView was able to manage high volumes of data with response times under one second. It provided flexibility in data analysis, allowing product managers to compare sales figures from different perspectives, such as the end-customer sales across different sales channels. The solution was able to collate and evaluate data from different sources, such as the ERP System, WP-Dress, the product data management systems, pdm.assyst, the retail application, FuturERS, SAP programs for the areas of finance and control, and the human resource management software, P&I LOGA. QlikView also provided specific analyses to top management, logistics, and the sales team concerning the situation of a single sales area or product model.
Operational Impact
Quantitative Benefit
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