Ahlers AG analyzes the complete supply chain with QlikView
公司规模
Large Corporate
地区
- Europe
国家
- Germany
产品
- QlikView
技术栈
- QlikView Server
- QlikView Publisher
- QlikView Connector
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 数据即服务
适用行业
- 服装
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 数据科学服务
关于客户
Ahlers AG is one of the most famous suppliers in the clothing industry, producing and retailing clothing since 1919. The company is based in Herford, Germany, and has been listed on the stock exchange since 1987. Today, with a turnover of about €250 million, the company is one of the leading manufacturers of men’s clothing in Europe. Its brands include Gin Tonic, Pioneer, Jupiter and Andy Jllien as well as the noble brands Baldessarini, Otto Kern and Pierre Cardin. The company has an instinct for trends, good design and high-quality products, which are required for long term success in the marketplace and to withstand strong global competitive pressures.
挑战
Ahlers AG, a leading manufacturer of men’s clothing in Europe, faced challenges in managing and controlling production, storage, and sales due to increasing vertical integration and global competitive pressures. The company needed to provide business data quickly and precisely for decision-making. They required real-time answers to various questions related to sales trends, sales planning variations, stock quantity at the point of sale, and strategic planning of the next collection. The company initially started with a traditional OLAP tool, but it presented many shortcomings in managing high volumes of data, flexible analysis with evaluated dimensions, and speed and performance.
解决方案
To meet their information requirements, Ahlers AG implemented a business intelligence solution, QlikView. QlikView was able to manage high volumes of data with response times under one second. It provided flexibility in data analysis, allowing product managers to compare sales figures from different perspectives, such as the end-customer sales across different sales channels. The solution was able to collate and evaluate data from different sources, such as the ERP System, WP-Dress, the product data management systems, pdm.assyst, the retail application, FuturERS, SAP programs for the areas of finance and control, and the human resource management software, P&I LOGA. QlikView also provided specific analyses to top management, logistics, and the sales team concerning the situation of a single sales area or product model.
运营影响
数量效益
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