- Networks & Connectivity - 5G
- Platform as a Service (PaaS) - Application Development Platforms
- Finance & Insurance
- Telecommunications
- Quality Assurance
- Sales & Marketing
- Machine to Machine Payments
- Time Sensitive Networking
- Testing & Certification
Banco Comafi is a leading Argentine bank with 77 branches across multiple provinces. The bank operates in all sectors and has been one of the fastest-growing private Argentine capital entities in recent years. It is part of a group of financial service providers together with TCC, Nubi, and PayPal. Known for its innovative approach and adoption of new technologies, Banco Comafi is leading a digitalization process within the Argentine banking industry.
Banco Comafi, a leading Argentine bank, was facing the challenge of providing first-class support to its customers in a rapidly evolving technological landscape. The bank recognized the need for a new communication channel that could provide immediate, personalized, and decisive responses to customer queries 24/7. The goal was to complement their existing internet banking services with a new, disruptive service model that could meet the changing expectations of their customers, who were increasingly demanding instant solutions and personalized responses.
Banco Comafi partnered with Aivo to create Sofía, a conversational bot powered by artificial intelligence. Initially, Sofía was integrated into the bank's customer service strategy as the first point of contact for customers, handling queries about products, services, benefits, and issues with navigating the bank's digital channels. The bot was first implemented on the bank's web chat and then on WhatsApp, reflecting the users' preference for this channel. In 2020, in response to the pandemic and the increased demand for digital services, the bank upgraded Sofía to a 2.0 version. This version incorporated new features, such as the ability for customers to make transactions and bank operations within the bot, and provided personalized information. The bank also made several integrations in Aivo Studio, such as recognizing the customer and his/her name, providing customized information about account balances, transactions, card details, and more.
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.