Cognizant Technology Solutions: Partner Innovation Award Winner
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- webMethods Integration Platform
- RTPromoSys
Tech Stack
- webMethods Integration Server
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
About The Customer
Cognizant is a leading provider of information technology, business consulting, enterprise applications and business process services. With more than 50 delivery centers worldwide and approximately 187,400 employees, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000 and the Fortune 500 and is ranked among the top-performing and fastest-growing companies in the world. This Software AG partner is headquartered in the U.S.
The Challenge
In the digital age, banks are looking to present personalized offers to online customers as soon as they log in at a response time of two seconds or less. Offers must stay active for 30 minutes for tracking and processing reasons—all while millions of other customers may be accessing the same applications at the same time. The challenge was to develop a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation.
The Solution
Cognizant developed a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation. The solution is built on Cognizant’s re-usable business solution framework called RTPromoSys and the webMethods Integration Platform. webMethods Integration Server provides session management and integrates the promotional/marketing system and the Internet banking applications. By decoupling the system and applications, more applications can be added without changing the back-end mapping. The solution doesn’t depend on database storage. All required information is stored inside the broker document and available for a pre-configured duration.
Operational Impact
Quantitative Benefit
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