Cognizant Technology Solutions: Partner Innovation Award Winner
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- webMethods Integration Platform
- RTPromoSys
技术栈
- webMethods Integration Server
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 金融与保险
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 软件设计与工程服务
关于客户
Cognizant is a leading provider of information technology, business consulting, enterprise applications and business process services. With more than 50 delivery centers worldwide and approximately 187,400 employees, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000 and the Fortune 500 and is ranked among the top-performing and fastest-growing companies in the world. This Software AG partner is headquartered in the U.S.
挑战
In the digital age, banks are looking to present personalized offers to online customers as soon as they log in at a response time of two seconds or less. Offers must stay active for 30 minutes for tracking and processing reasons—all while millions of other customers may be accessing the same applications at the same time. The challenge was to develop a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation.
解决方案
Cognizant developed a real-time personalized marketing promotion system for a leading retail/corporate bank that provides an optimal, secured, feasible, reliable and robust mechanism for presenting eligible marketing offers based on the user/visitor, channel and situation. The solution is built on Cognizant’s re-usable business solution framework called RTPromoSys and the webMethods Integration Platform. webMethods Integration Server provides session management and integrates the promotional/marketing system and the Internet banking applications. By decoupling the system and applications, more applications can be added without changing the back-end mapping. The solution doesn’t depend on database storage. All required information is stored inside the broker document and available for a pre-configured duration.
运营影响
数量效益
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