Colgin Smokes the Competition With Sage 100 ERP
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Sage 100 ERP
- eBusiness Manager module
Tech Stack
- e-commerce
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
About The Customer
The Colgin Companies have been in operation since 1943, offering a unique product, Colgin Liquid Smoke, to consumers. This product provides a rich barbecue taste and smell without the need for outdoor cooking. The company offers four different flavors of this product in grocery stores across the country. In addition to this, Colgin also offers two topical bug bite relief ointments, as well as Next Generation, a product for washing fresh fruits and vegetables. The company is based in Dallas, Texas, and operates from a single location. Despite having fewer than 20 employees, Colgin has a significant presence in the retail trade, with its products being available in major stores like Safeway and Albertson’s.
The Challenge
Two years ago, Kerry Thornhill joined Colgin as CEO and vice president of marketing with a clear and ambitious vision. He wanted to transform the company’s perceived image in the retail trade from a small mom-and-pop operation to a large, dynamic, manufacturing firm. He dreamed of setting Colgin apart from the competition through technological sophistication and possibly even expanding to international markets. This would require embracing the latest software available at all levels so that Colgin could deliver added value to its customers. At the same time Thornhill hoped to improve communications with retail channels and offer all the services of a larger firm, including 24-hour customer support and service, seven days a week. With fewer than 20 employees, this was next to impossible using traditional methods.
The Solution
Colgin’s software consultants suggested adding the eBusiness Manager module to the existing Sage 100 ERP system that the company had been using to manage its financial systems. This module would enhance the existing system and serve as a business-to-business gateway for e-commerce. With the implementation of eBusiness Manager, customers can go online to check product prices or place orders. They can verify the status of open orders and make changes virtually any time of the day or night. It’s also possible for customers to confirm scheduled shipping dates and view several years of past sales history, all with the click of a mouse. This has streamlined communication and reduced the time Colgin employees must spend on the telephone, freeing up staff members to perform other tasks.
Operational Impact
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