Software AG > Case Studies > Consumer Health Leader Gets “Pain Relief” from Digital Business Platform

Consumer Health Leader Gets “Pain Relief” from Digital Business Platform

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Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • Apama Streaming Analytics Platform
  • ARIS Business Process Analysis
  • Terracotta In-Memory Data Fabric
  • webMethods Business Process Management
  • webMethods Integration
  • webMethods Operational Intelligence
Tech Stack
  • Streaming Analytics
  • Business Process Analysis
  • In-Memory Data Management
  • Business Process Management
  • Integration
  • Operational Intelligence
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
  • Brand Awareness
Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Consumer Goods
Applicable Functions
  • Discrete Manufacturing
  • Quality Assurance
Use Cases
  • Supply Chain Visibility
  • Inventory Management
  • Predictive Maintenance
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
The customer is a $70 billion family of companies that manages the world’s most trusted brands for over-the-counter medicine, baby care, wound care and skin care products, pharmaceuticals, medical devices, and biologics. The company is headquartered in the U.S. and has more than 250 operating companies that span over 60 countries and employ nearly 130,000 people. The company is committed to making a difference in the lives of patients and consumers through innovation, consistently outperforming markets and competitors, and delivering innovative ideas, products, and services to advance a person’s health and wellbeing.
The Challenge
The company, a global leader in consumer health products, was facing several challenges. They wanted to 'win differently' with a digital business platform, improve access to information enterprise-wide, reduce manual work and standardize processes, increase visibility across the global supply chain, and become more customer-centric. They were dealing with painful processes like manually collecting data from disconnected systems. They had no way to detect issues in delivery flow, and customer interactions were reactive rather than proactive. Costs increased due to shipment escalations. The disjointed Approval for Product Release (APR) process required manually consolidating paper specs into binders across all R&D functions. Every region had a different framework with no way to monitor or share information. There was no workflow support, no integration to other systems.
The Solution
The company moved onto Software AG’s Digital Business Platform, taking a process-centric approach to building adaptive applications. The platform enabled the company to build differentiating applications and adapt them as the environment demands. One groundbreaking innovation is for product analytics and formula reporting. The Digital Business Platform’s webMethods connects 'anything to anything' integrating disparate systems while Terracotta in-memory data management enables rapid data access. Full product traceability and one point of access to information across the supply chain enables timely and informed decisions. Apama Streaming Analytics, another capability of the Digital Business Platform, provides instant access to KPIs across the supply chain. The company also made product approvals 75 percent faster by consolidating and automating the Approval for Product Release (APR) process. Using human-centric design and business process engineering, the company created a single automated process that works for all consumer products and aligns the approval process in all regions.
Operational Impact
  • Streamlined processes improve product quality, boost consumer confidence and make the business more agile and efficient.
  • The company can see the whereabouts of any order shipped across 175+ countries.
  • Ingredients of any product can be easily traced in minutes.
  • Consumers can check products information online, satisfying their need for instant answers and reinforcing their trust in the company’s brands.
  • The company now builds its business on a digital platform for many reasons: Solutions are global and process-centric, not task-specific; User design is role-based, not 'super user' focused; Integration is on an Enterprise Service Bus (ESB), not inflexible point-to-point links; Application design is fit for purpose, not off-the-shelf and fit to function; Analytics are consolidated and not separated by application.
Quantitative Benefit
  • 1,800 products launched 75% faster
  • 90% satisfaction rate
  • Product approvals are down from two years to six months
  • Emails are down from 4,000 to 40 per approval cycle

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