Nintex > Case Studies > E.T. Browne Drug Co. Achieves 5005% ROI with Nintex and Equilibrium Workflow Automation

E.T. Browne Drug Co. Achieves 5005% ROI with Nintex and Equilibrium Workflow Automation

Applicable Industries

Packaging
Pharmaceuticals

Applicable Functions

Sales & Marketing

Use Cases

Intelligent Packaging
Time Sensitive Networking

About The Customer

E.T. Browne Drug Co. is a 180-year-old family business that prides itself as a leader in treatment-oriented beauty products. Its most popular product is Palmer’s Cocoa Butter, which is sold worldwide and is the #1 cocoa butter brand in the US. The company continually designs and redesigns its labels and packaging for new products and for new formulations of existing products, as well as to meet new regulatory requirements in each of the 100 countries in which it does business. The review and approval process for this content involves departments throughout the company, including research and development, marketing, legal and compliance, and manufacturing.

The Challenge

E.T. Browne Drug Co., a leading manufacturer of treatment-oriented beauty products, faced a significant challenge in its label and packaging process. The company continually designs and redesigns its labels and packaging for new products, new formulations of existing products, and to meet new regulatory requirements in the 100 countries it operates in. This process involves multiple departments, including research and development, marketing, legal and compliance, and manufacturing. The review and approval process was manual, leading to delays and lack of visibility into the status of ongoing reviews. Documents could sit on a manager’s desk for days or weeks, delaying time to market. There were constant issues around whether someone had the correct version for review and no reminders to perform tasks. As the company started to automate the workflow, another issue emerged. The company was routing visual data and content, including the size, shape, color, and positioning of label and packaging materials. However, the Adobe Illustrator files in which that content was created weren’t supported by SharePoint, and the pre-rendering into PDFs lacked the precision needed for meaningful approvals.

The Solution

E.T. Browne addressed these challenges by implementing an automated workflow solution based on Nintex Workflow and Nintex Forms, leveraging Equilibrium’s MediaRich® OneViewer™ technology. This solution supports over 450 file types and creates a secure universal viewing experience automatically inside of SharePoint. It enables all approvers to view the exact images in the AI files from a single source, directly from notification emails, at their desks or on their mobile devices – anywhere —and without the need for plug-ins, downloads or special applications such as Acrobat or Adobe Illustrator. The solution also allows for the implementation of multiple reviews simultaneously, sending reminders, and implementing “smart approvals” that automatically approve a review and move it to the next step after a specified number of days. This significantly sped up the approval process.

Operational Impact

The implementation of the Nintex and Equilibrium solution has brought about significant operational benefits for E.T. Browne. The approval process that used to take two to three weeks now takes place in a week or less, a reduction of at least 50%. The solution has also improved visibility into the status of ongoing reviews and has eliminated issues around version control. The automated workflow has also enabled the company to route visual data and content accurately, ensuring that every department sees the labels and packaging exactly the same way. This has led to more meaningful approvals and has directly supported the company's continued growth. The solution has also brought about greater employee efficiency, more efficient marketing, and an increase in marketing agency delivery.

Quantitative Benefit