Technology Category
- Infrastructure as a Service (IaaS) - Cloud Databases
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Automotive
- Cement
Applicable Functions
- Maintenance
Use Cases
- Smart Parking
- Vehicle-to-Infrastructure
Services
- Data Science Services
- System Integration
About The Customer
Founded in 2018, CarOnSale is an online B2B auction platform for used cars. Currently, around 18,000 used car dealers are registered on the site and thousands of vehicles a month are auctioned off. CarOnSale is disrupting the way pan-European dealer networks have traditionally traded. By leveraging data analytics and unique re-marketing technology, the Berlin-based start-up is providing a frictionless, end-to-end service and growing fast across Europe. The company is focused on using data analytics to differentiate itself in the market and provide unique market intelligence.
The Challenge
CarOnSale, a disruptive pan-European platform for car dealers, identified data as a key differentiator in their market. As an online platform, they aimed to cut through the complexity of traditional car trading by harvesting and analyzing data around car auctions. This would provide them with unique market intelligence. The company recognized the need for a centralized architecture, hosted in the cloud, to collect and analyze data at speed and scale. They explored different options to support ELT (Extract, Load and Transform) as opposed to the traditional ETL approach. After selecting Snowflake as their cloud-based data warehouse, they needed to find the ideal data integration solution. Aynaz Bagherynezhad, Data Team Lead, had used Fivetran in a previous role and when Snowflake recommended it as the best way to connect to data sources, it confirmed her own experience.
The Solution
The three-way integration between Fivetran, Snowflake and Tableau provides the backbone for CarOnSale’s business model. Data around key performance indicators and business logic is used to create visualizations that are shared across the company. Every team has access to personalized reports, typically on a daily basis but with weekly and monthly options, depending on the metrics being tracked. The platform’s recommendation engine is a strong example of how Fivetran helps. Fivetran pulls data from various sources to enable automatic analysis. Another key process takes data from the PostgreSQL database and SendGrid, the company’s email marketing tool, for campaign analysis. This integration allows CarOnSale to bring buyers to the platform at the right time, when the right product is available, maximizing the chance of sale.
Operational Impact
Quantitative Benefit
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