技术
- 基础设施即服务 (IaaS) - 云数据库
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 汽车
- 水泥
适用功能
- 维护
用例
- 智能停车
- 车辆到基础设施 (V2I)
服务
- 数据科学服务
- 系统集成
关于客户
CarOnSale成立于2018年,是一家二手车在线B2B拍卖平台。目前,该网站上注册的二手车经销商约有 18,000 家,每月拍卖数千辆汽车。 CarOnSale 正在颠覆泛欧洲经销商网络的传统交易方式。通过利用数据分析和独特的再营销技术,这家总部位于柏林的初创公司正在提供无摩擦的端到端服务,并在整个欧洲快速发展。该公司专注于利用数据分析在市场中脱颖而出并提供独特的市场情报。
挑战
CarOnSale 是一个面向汽车经销商的颠覆性泛欧洲平台,将数据视为其市场的关键差异化因素。作为一个在线平台,他们的目标是通过收集和分析汽车拍卖的数据来降低传统汽车交易的复杂性。这将为他们提供独特的市场情报。该公司认识到需要一个托管在云中的集中式架构来快速、大规模地收集和分析数据。他们探索了支持 ELT(提取、加载和转换)而不是传统 ETL 方法的不同选项。选择 Snowflake 作为基于云的数据仓库后,他们需要找到理想的数据集成解决方案。数据团队负责人 Aynaz Bagherynezhad 在之前的职位中曾使用 Fivetran,当 Snowflake 推荐它作为连接数据源的最佳方式时,这证实了她自己的经验。
解决方案
Fivetran、Snowflake 和 Tableau 之间的三向集成为 CarOnSale 的业务模型提供了支柱。围绕关键绩效指标和业务逻辑的数据用于创建在整个公司共享的可视化效果。每个团队都可以访问个性化报告,通常是每天一次,但也有每周和每月的选项,具体取决于所跟踪的指标。该平台的推荐引擎是 Fivetran 如何提供帮助的有力示例。 Fivetran 从各种来源提取数据以实现自动分析。另一个关键流程从 PostgreSQL 数据库和公司的电子邮件营销工具 SendGrid 获取数据,以进行活动分析。这种集成使 CarOnSale 能够在合适的时间、合适的产品可用时将买家带到该平台,从而最大限度地提高销售机会。
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