Healthy Fast Food Chain Speeds Checkouts, Offers Targeted Deals with Help of Honeywell
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Honeywell Orbit 7120
- Honeywell Genesis 7580g
Tech Stack
- Omnidirectional Scanning
- Area-Imaging 2D Scanning
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Founded in New Jersey in 1995, Muscle Maker Grill offers customers a nutritious alternative to fast food restaurants. In 2007, the company began to franchise its operations, and now has restaurants across the United States. The restaurants feature a menu that satisfies a wide range of health-conscious diners — from vegetarians to carb-free consumers to people following a gluten-free diet.
The Challenge
Muscle Maker Grill needed a solution to quickly scan orders and receipts at checkout. The company was using in-line scanners and its employees were having difficulty lining up the barcodes on drink bottles. Additionally, the company planned to roll out a digital loyalty program using a smartphone app, as the previous paper card punch system was easy for customers to lose and did not provide insights into customer buying habits. With the rise in digital coupon usage, Muscle Maker Grill wanted to capitalize on this trend to better engage with customers.
The Solution
On the recommendation of a Honeywell value-added reseller, Muscle Maker Grill implemented 200 Honeywell scanners at the checkout lines in its restaurants. The Honeywell Orbit 7120 hands-free, omnidirectional scanner takes up minimal counter space and enables cashiers to quickly and easily scan any item from any angle, including drink bottles. The Honeywell Genesis 7580g area-imaging 2D scanner allows cashiers to accurately read mobile coupons and loyalty cards directly off customers’ smartphones — enabling the company to launch its fast-growing customer loyalty program. Combined with smart software from the Honeywell reseller, Muscle Maker Grill has gained a seamless solution to speed customer checkouts, engage with loyal customers — and increase sales and customer satisfaction in the process.
Operational Impact
Quantitative Benefit
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