Healthy Fast Food Chain Speeds Checkouts, Offers Targeted Deals with Help of Honeywell
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Honeywell Orbit 7120
- Honeywell Genesis 7580g
技术栈
- Omnidirectional Scanning
- Area-Imaging 2D Scanning
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 远程监控系统
适用行业
- 食品与饮料
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
服务
- 软件设计与工程服务
- 系统集成
关于客户
Founded in New Jersey in 1995, Muscle Maker Grill offers customers a nutritious alternative to fast food restaurants. In 2007, the company began to franchise its operations, and now has restaurants across the United States. The restaurants feature a menu that satisfies a wide range of health-conscious diners — from vegetarians to carb-free consumers to people following a gluten-free diet.
挑战
Muscle Maker Grill needed a solution to quickly scan orders and receipts at checkout. The company was using in-line scanners and its employees were having difficulty lining up the barcodes on drink bottles. Additionally, the company planned to roll out a digital loyalty program using a smartphone app, as the previous paper card punch system was easy for customers to lose and did not provide insights into customer buying habits. With the rise in digital coupon usage, Muscle Maker Grill wanted to capitalize on this trend to better engage with customers.
解决方案
On the recommendation of a Honeywell value-added reseller, Muscle Maker Grill implemented 200 Honeywell scanners at the checkout lines in its restaurants. The Honeywell Orbit 7120 hands-free, omnidirectional scanner takes up minimal counter space and enables cashiers to quickly and easily scan any item from any angle, including drink bottles. The Honeywell Genesis 7580g area-imaging 2D scanner allows cashiers to accurately read mobile coupons and loyalty cards directly off customers’ smartphones — enabling the company to launch its fast-growing customer loyalty program. Combined with smart software from the Honeywell reseller, Muscle Maker Grill has gained a seamless solution to speed customer checkouts, engage with loyal customers — and increase sales and customer satisfaction in the process.
运营影响
数量效益
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