Technology Category
- Application Infrastructure & Middleware - Database Management & Storage
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- E-Commerce
- Telecommunications
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Construction Management
- Infrastructure Inspection
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Hiiir Inc., founded in 2008, is Taiwan’s leading digital media company providing digital marketing consulting services, application development, and e-commerce services. The company has developed several applications such as a cuisine and travel app with location-based service features—Alley App—and Timemart—a content curation app. In June 2013, Hiiir attracted major investment from leading telecommunications company FarEasTone and developed an e-commerce service launched in 2014—friDay and friDay Shopping. Today, Hiiir has more than 300 employees working on its portfolio of services and is constantly expanding its business to meet the needs of its users.
The Challenge
Hiiir Inc., a leading digital media company in Taiwan, faced significant IT challenges due to rapid growth in demand for its mobile marketing services. The company's on-premises solution was unable to keep up with the need for quick scalability. The procurement cycles for on-premises infrastructure were lengthy, reducing the company's agility and complicating budgeting as IT had to project its spend many months in advance. Furthermore, Hiiir lacked the necessary facilities to house a large datacenter and did not have enough IT staff to ensure optimal performance. The company needed a solution that would allow them to scale their computing capacity as needed to support their services, a requirement that could not be met with an on-premises solution.
The Solution
Hiiir turned to Amazon Web Services (AWS) for a cloud-based IT solution. AWS offered an end-to-end service providing everything Hiiir needed for a cloud-based data center. The company had faith in the stability of the AWS platform, which was crucial as their services needed to be constantly available. Hiiir successfully deployed AWS using its own internal resources, leveraging multiple Amazon Elastic Compute Cloud (Amazon EC2) instances to support its apps and solutions. They also used Amazon Route 53 for DNS services, Amazon CloudFront for content distribution, Amazon Relational Database Service (Amazon RDS), Amazon ElastiCache for in-memory caching, Elastic Load Balancing for distributing incoming traffic, and Amazon Simple Storage Service (Amazon S3) for storage.
Operational Impact
Quantitative Benefit
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