Increasing Efficiency Through Automation and Modernization for Boohoo Group

Boohoo Group is a leading British online fashion retailer that specializes in own-brand fashion clothing. The company offers over 36,000 products and owns 13 market-leading brands, including boohoo, boohooMAN, Karen Millen, Nasty Gal, PrettyLittleThing, Coast, Misspap, Oasis, Warehouse, Burton, Wallis, Dorothy Perkins, and Debenhams. Headquartered in Manchester, Boohoo Group operates in the UK, Turkey, USA, France, and Italy. The company has experienced significant growth due to the rapid acquisition of other retailers.

Boohoo Group, a leading British online fashion retailer, faced significant challenges due to rapid growth and acquisition of other retailers. The company needed to modernize several internal systems used for warehouse management and tax calculation to maintain efficiency. The existing systems were causing data discrepancies and issues in product tracking. Additionally, a lot of data was stored in Excel files and had to be processed manually, which slowed down operations and increased expenses. The company aimed to automate these manual processes and modernize the existing solutions to boost their efficiency.

N-iX, a software development company, developed several new solutions and optimized the tech stack of existing internal systems for Boohoo Group. They developed a tax management service that calculates taxes and import/export duties for products purchased abroad and delivered to/from the UK. This solution served as a single source of truth for all tax calculations and complied with HMRC regulations. A stock reconciliation service was also developed to aggregate data from multiple warehouse management systems, preventing data issues and simplifying product tracking. N-iX also rewrote the client’s PHP-based gift certificate management system to Node.js AWS Lambda Functions, reducing operational costs. They also developed a PoC of an AI-based AWS fraud detector to prevent losses caused by fraud. Additionally, N-iX modernized the client's tech stack, optimized the database, and integrated the client’s internal product management system with third-party studio management software.

• The solutions developed by N-iX have significantly improved Boohoo Group's operational efficiency. The new tax management service has eliminated data discrepancies and ensured compliance with HMRC regulations. The stock reconciliation service has simplified product tracking across multiple warehouses, providing accurate insight into the status of each product. The migration of the gift certificate management system to AWS Lambda Functions has significantly reduced operational costs. The AI-based AWS fraud detector has helped prevent losses caused by fraud. The modernization of the tech stack, database optimization, and third-party software integration have improved the performance of several internal systems, decreased the CPU load, and doubled the database performance. This has enabled uninterrupted service during high-load periods such as holiday sales.

• Reduced maintenance costs of multiple product management systems by aggregating all product-related data in one system

• Increased customer satisfaction by providing accurate information about product availability with automated product tracking in warehouses

• Reduced operational costs by 10-fold with the migration of the gift certificate management system from servers to AWS Lambda Functions