Innovation for digital customers - Qlik offers agility to transform customer experience
Customer Company Size
Large Corporate
Region
- Asia
Country
- Thailand
Product
- Qlik Sense
Tech Stack
- Artificial Intelligence
- Machine Learning
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
Kasikornbank (KBank) is one of the top five largest banks in Thailand, conducting nearly 40 million transactions per day during peak periods. To keep pace with technological innovations and meet high demands from customers and staff, the bank set up the Kasikorn Business-Technology Group (KBTG). KBTG is responsible for ensuring that the bank's systems are secure and efficient, and that they can meet the growing demand for contactless transactions. The group is also tasked with using technology to improve the bank's understanding of its customers and tailor its products to meet their needs.
The Challenge
Kasikornbank (KBank), one of Thailand's largest banks, was facing challenges in serving its customers with personalized and secure products while expanding its client base using the latest technological advancements. The bank's current systems relied heavily on resources to marry data from a host of applications, which could result in mismatches or add to security risks. With growing demand for contactless transactions and efficient resource allocation, the bank needed a solution that could meet these challenges. The bank also wanted to improve its understanding of its customers to grow its lending business and avoid inconsistencies.
The Solution
KBTG deployed artificial intelligence (AI) and machine learning technologies, along with Qlik Sense, to meet the bank's challenges. Qlik Sense helped the bank create better segmentation of customers and incorporate non-traditional data into loan channels for a specific customer segment. The tool also provided granularity to better serve customers and track how a customer behaves on the bank’s touchpoints. Employees using Qlik’s single dashboard features found flexibility and agility in their work processes. The granularity of the data and the ability to stitch information together has been of immense benefit. The bank is now able to transfer money to a customer's account in five minutes after loan approval from the mobile app.
Operational Impact
Quantitative Benefit
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