Innovation for digital customers - Qlik offers agility to transform customer experience
公司规模
Large Corporate
地区
- Asia
国家
- Thailand
产品
- Qlik Sense
技术栈
- Artificial Intelligence
- Machine Learning
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
Kasikornbank (KBank) is one of the top five largest banks in Thailand, conducting nearly 40 million transactions per day during peak periods. To keep pace with technological innovations and meet high demands from customers and staff, the bank set up the Kasikorn Business-Technology Group (KBTG). KBTG is responsible for ensuring that the bank's systems are secure and efficient, and that they can meet the growing demand for contactless transactions. The group is also tasked with using technology to improve the bank's understanding of its customers and tailor its products to meet their needs.
挑战
Kasikornbank (KBank), one of Thailand's largest banks, was facing challenges in serving its customers with personalized and secure products while expanding its client base using the latest technological advancements. The bank's current systems relied heavily on resources to marry data from a host of applications, which could result in mismatches or add to security risks. With growing demand for contactless transactions and efficient resource allocation, the bank needed a solution that could meet these challenges. The bank also wanted to improve its understanding of its customers to grow its lending business and avoid inconsistencies.
解决方案
KBTG deployed artificial intelligence (AI) and machine learning technologies, along with Qlik Sense, to meet the bank's challenges. Qlik Sense helped the bank create better segmentation of customers and incorporate non-traditional data into loan channels for a specific customer segment. The tool also provided granularity to better serve customers and track how a customer behaves on the bank’s touchpoints. Employees using Qlik’s single dashboard features found flexibility and agility in their work processes. The granularity of the data and the ability to stitch information together has been of immense benefit. The bank is now able to transfer money to a customer's account in five minutes after loan approval from the mobile app.
运营影响
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