- Application Infrastructure & Middleware - Event-Driven Application
- Robots - Wheeled Robots
- E-Commerce
- Retail
- Procurement
- Sales & Marketing
- Retail Store Automation
- Theft Detection
- System Integration
PrettyLittleThing is a UK-based fashion retailer that offers clothing aimed specifically at women. As a result of its rapid expansion to new markets, the company became one of the top 3 fastest-growing fashion retailers in the UK. It operates in the UK, Ireland, Australia, the US, and France. The company was going through rapid business growth and needed to scale existing software products, add new features, and ensure their solutions' high performance and security to effectively match the needs of the growing customer base.
PrettyLittleThing, a UK-based fashion retailer, was experiencing rapid business growth and expansion into new markets. This growth presented a challenge as the company needed to become more effective at matching the needs of their quickly increasing customer base. To achieve this, they needed to develop, scale, and improve several software solutions. The company aimed to scale existing software products, add new features, and ensure their solutions' high performance and security. This would help them effectively match the needs of the growing customer base, resulting in higher customer satisfaction, retention, and attraction.
N-iX helped PrettyLittleThing develop a product information management (PIM) system, as well as mobile retail and marketplace applications. The PIM system, based on an open-source solution, manages all product data and distributes it efficiently through all channels. It includes functionality that facilitates product search by product details, automatic word replacement for product searches in specific countries or regions, automatic discount calculation, and automatic product validation. The mobile applications, developed for both iOS and Android using React Native, integrated with native libraries to remove development restrictions. The applications were integrated with multiple marketing tools, and the Checkout API module was improved, increasing application performance by three times. Additionally, N-iX engineers developed iOS and Android marketplace applications that allow customers to register their stores and sell clothing items.
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