MAPCO Express, Inc. Utilizes Qlikview to Understand Customer Behavior and Improve Business Processes
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- QlikView
Tech Stack
- SQL Server
- Microsoft Access
- Microsoft Excel
- Microsoft Dynamics GP
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Cost Savings
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Services
- Data Science Services
About The Customer
MAPCO Express, Inc. is a wholly-owned subsidiary of Delek US Holdings, Inc. Headquartered in Brentwood, Tennessee, MAPCO operates approximately 370 convenience stores in seven states under various brand names, including MAPCO Express®, MAPCO Mart®, East Coast®, Discount Food Mart™, Fast Food and Fuel™, Delta Express®, and Favorite Markets®. As one of the largest company-operated convenience store chains in the United States and a leading C-store operator in the Southeast, MAPCO's goal is to grow its store base and continue to develop its quick service restaurants, loyalty programs, and private label branded products. Customer satisfaction and loyalty are key drivers of this growth, and MAPCO places great emphasis on understanding customer trends and behaviors to best serve them.
The Challenge
MAPCO Express, Inc., a leading convenience store operator in the Southeast United States, was struggling with inaccurate reporting due to the use of Excel as its only reporting tool. The company had significant amounts of valuable data but lacked the ability to extract meaningful information from it. For instance, it was unable to track customer loyalty trends per store. The timeliness of the data was another issue, with reports taking weeks to aggregate, which hindered efficient business decision-making. MAPCO needed a single source of truth and the ability to see the underlying trends and patterns that led to discrepancies.
The Solution
In October 2009, MAPCO deployed QlikView, a Business Discovery – user-driven Business Intelligence (BI) – platform to improve its reporting processes. The solution was deployed up and down the organization, with the primary users being a core group of mid-level management in operations and finance. These individuals are responsible for tracking customer and loyalty trends and margin reporting. QlikView has allowed MAPCO to track and understand customer behaviors on a very granular level. Its Loyalty Application gives users deep visibility into customer patterns. For example, MAPCO can now correlate buying behaviors with various customer characteristics, allowing it to track purchasing patterns and better serve its customers.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
