MAPCO Express, Inc. Utilizes Qlikview to Understand Customer Behavior and Improve Business Processes
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- QlikView
技术栈
- SQL Server
- Microsoft Access
- Microsoft Excel
- Microsoft Dynamics GP
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 实时分析
适用行业
- 零售
服务
- 数据科学服务
关于客户
MAPCO Express, Inc. is a wholly-owned subsidiary of Delek US Holdings, Inc. Headquartered in Brentwood, Tennessee, MAPCO operates approximately 370 convenience stores in seven states under various brand names, including MAPCO Express®, MAPCO Mart®, East Coast®, Discount Food Mart™, Fast Food and Fuel™, Delta Express®, and Favorite Markets®. As one of the largest company-operated convenience store chains in the United States and a leading C-store operator in the Southeast, MAPCO's goal is to grow its store base and continue to develop its quick service restaurants, loyalty programs, and private label branded products. Customer satisfaction and loyalty are key drivers of this growth, and MAPCO places great emphasis on understanding customer trends and behaviors to best serve them.
挑战
MAPCO Express, Inc., a leading convenience store operator in the Southeast United States, was struggling with inaccurate reporting due to the use of Excel as its only reporting tool. The company had significant amounts of valuable data but lacked the ability to extract meaningful information from it. For instance, it was unable to track customer loyalty trends per store. The timeliness of the data was another issue, with reports taking weeks to aggregate, which hindered efficient business decision-making. MAPCO needed a single source of truth and the ability to see the underlying trends and patterns that led to discrepancies.
解决方案
In October 2009, MAPCO deployed QlikView, a Business Discovery – user-driven Business Intelligence (BI) – platform to improve its reporting processes. The solution was deployed up and down the organization, with the primary users being a core group of mid-level management in operations and finance. These individuals are responsible for tracking customer and loyalty trends and margin reporting. QlikView has allowed MAPCO to track and understand customer behaviors on a very granular level. Its Loyalty Application gives users deep visibility into customer patterns. For example, MAPCO can now correlate buying behaviors with various customer characteristics, allowing it to track purchasing patterns and better serve its customers.
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