Case Studies > OnlineTyari's Transformation: 400% Increase in Conversions with MoEngage

OnlineTyari's Transformation: 400% Increase in Conversions with MoEngage

Technology Category

Cybersecurity & Privacy - Intrusion Detection
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Education
Telecommunications

Applicable Functions

Procurement
Sales & Marketing

Use Cases

Behavior & Emotion Tracking
Livestock Monitoring

Services

System Integration
Testing & Certification

About The Customer

OnlineTyari is India’s leading online examination platform that enables students to prepare for various central, state, and job-based examinations. The platform is primarily focused on the vernacular aspect of learning and has a strong team of experts and independent tutors working together to provide authentic and latest mock tests based on the exam patterns. They currently cater to over 8 million registered users and have partnered with 200 coaching centers across India. The platform is used by students from various parts of India to take up mock tests and exam preparation.

The Challenge

OnlineTyari, India’s leading online examination platform, faced a significant challenge in their marketing strategy. With over 8 million students using their platform for exam preparation, the company wanted to shift from broadcasting generic marketing messages to a more personalized, data-driven approach. They aimed to engage their users more effectively and convert them to TyariPLUS subscriptions. However, the vast user base and the diverse user behavior patterns posed a significant challenge in implementing this personalized engagement strategy. The company needed a solution that could help them understand their users better and tailor their marketing efforts accordingly.

The Solution

OnlineTyari partnered with MoEngage to leverage data-backed insights and implement an omnichannel engagement strategy. MoEngage's analytics helped OnlineTyari understand current user behavior and engagement patterns. They used the Funnels feature to visualize their purchase funnel and divide their customer journey into three stages. This analysis helped them identify gaps in their campaigns and tailor their marketing communication for each user. OnlineTyari also implemented omnichannel customer engagement using MoEngage Flows, which prompted an onboard user to take a test and eventually opt for the paid subscription. Personalized messages were sent using MoEngage’s Push Notifications, which were customized based on user name, demographics, last activity, behavior patterns, etc. MoEngage’s Social Connectors helped OnlineTyari extend their personalized communication to social media channels, enabling them to retarget the existing user base with Facebook ads and Google Adwords.

Operational Impact

The implementation of MoEngage's solutions led to a significant transformation in OnlineTyari's marketing strategy. The company was able to shift from broadcasting generic messages to personalized engagement, leading to a more effective and efficient marketing approach. The insights from MoEngage Analytics allowed OnlineTyari to understand their users better and tailor their marketing efforts accordingly. This resulted in a more targeted and personalized marketing strategy, which not only improved user engagement but also led to higher conversion rates. The omnichannel engagement strategy also allowed OnlineTyari to engage users across different platforms, further expanding their reach and impact.

Quantitative Benefit