Revamping User Experience for Book2Meet's Hospitality Solution

Book2Meet is the largest online booking platform for meeting spaces across Europe. It offers a unique marketplace with a wide choice of meeting venues, ranging from small and convenient rooms in coworking spaces to midsize and large conference halls in Europe’s top business centers. The platform caters to a diverse range of customers, from individuals seeking small meeting spaces to large corporations needing sizable conference halls. Book2Meet's primary goal was to facilitate the process of reserving meeting spaces, making it quick, easy, and user-friendly.

Book2Meet, the largest online booking platform for meeting spaces across Europe, approached N-iX with the goal of creating an easy-to-use platform for reserving meeting venues. The challenge was to design an intuitive application that simplified the booking process, shortened the user flow, and incorporated all search filters within a single widget, all while adhering to the platform's style guide and preserving its image. The UX/UI team faced the task of placing numerous filters on the page without overloading the design and ensuring that setting search criteria wouldn't be time-consuming. The initial user journey included numerous options spread across three pages, which was cumbersome and time-consuming for users.

N-iX specialists adopted an agile approach and iterative design based on cyclic prototyping, testing, and in-depth analysis of customer needs. The platform was designed to enable search in the venues database, offering filters to specify venue details such as price, number of meeting participants, distance from the city center, room layouts, and additional features like Wi-Fi, a projector, a whiteboard, parking places, etc. The team managed to minimize the number of clicks to make the user flow shorter, allowing users to book a venue while staying on the same page. The headers and footers were changed to optimize the platform for search engines, and a solution was developed for finding the best matching results. The UI design was modernized with features like a hamburger button, a new logo, more rounded shapes, brighter images, and fresher colors.

• The successful delivery of the revamped Book2Meet platform resulted in an easy-to-use, user-friendly application that helps users find and book meeting spaces. The responsive design enables booking via both desktop and mobile devices, providing a seamless user journey with a minimal number of steps. The platform now allows users to find and book a meeting room in a few clicks within one page, significantly improving the user experience. The modernized UI design, coupled with the improved user navigation, has enhanced the overall look and feel of the platform, making it more appealing to users. The partnership with N-iX has enabled Book2Meet to become the first pan-European booking solution on the B2C market.

• The platform was released in only 6 months

• The user journey was simplified from multiple pages to a single page

• The booking process was shortened to just a few clicks