Anvyl > Case Studies > Sock Fancy chooses Anvyl for supply chain visibility and growth

Sock Fancy chooses Anvyl for supply chain visibility and growth

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Customer Company Size
SME
Country
  • United States
Product
  • Anvyl Production Hub
Tech Stack
  • CRM Integration
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Productivity Improvements
  • Customer Satisfaction
  • Digital Expertise
Technology Category
  • Platform as a Service (PaaS) - Data Management Platforms
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Consumer Goods
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Sales & Marketing
  • Business Operation
Use Cases
  • Supply Chain Visibility
  • Inventory Management
  • Track & Trace of Assets
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
Sock Fancy, launched in 2013, is a company dedicated to helping people find the perfect pair of comfortable, affordable, and stylish socks. They have sold over a million pairs through a subscription service that ships globally. The company caters to both B2B customers and consumers, necessitating a robust global supply chain. With a vision to provide high-quality service and products, Sock Fancy has experienced strong growth, requiring them to scale their operations efficiently. The company is co-founded by Futhum Tewolde, who also serves as the COO.
The Challenge
Sock Fancy was rapidly expanding and needed to scale their supply chain operations. They faced challenges with inefficient communication with overseas manufacturing and design partners, lengthy email chains, lack of process visibility, and technological hassles. These issues made it difficult to maintain their quality of service with the anticipated 10x growth. Managing B2B accounts demanded significant time, leaving little room for other important functions like marketing, trade show placement, and design. The team spent hours following up with upstream supply chain partners to ensure quick and accurate updates for their enterprise customers.
The Solution
Sock Fancy chose Anvyl as a single hub for their supply chain data to streamline operations. Anvyl's Production Hub allowed them to track progress, communicate with suppliers, and deliver goods on time. The platform provided visibility into each supplier and product's status, enabling quick updates to customers. Anvyl's flexible nature allowed integration with Sock Fancy's existing CRM, eliminating challenges posed by legacy software. Within three to four months, Sock Fancy saw measurable results, including effective updates at every production step and improved service to their customer base. The dashboard-style tracking and management system provided by Anvyl enabled the team to stay informed and share key information quickly.
Operational Impact
  • Anvyl's Production Hub provided visibility into key milestones, allowing proactive updates to customers.
  • The platform eliminated communication delays and firewalls, ensuring time-sensitive updates from manufacturing and suppliers.
  • Integration with existing CRM systems allowed seamless operations without the challenges of legacy software.
  • Dashboard-style tracking and management enabled quick access to sourcing and production information.
  • The team could focus on other important functions like marketing, trade show placement, and design, thanks to streamlined supply chain management.
Quantitative Benefit
  • Sock Fancy has sold over a million pairs of socks through their subscription service.
  • Within three to four months of implementing Anvyl, Sock Fancy saw measurable improvements in their supply chain operations.

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