Streamlining Internal Marketing and Enhancing User Experience for a Leading Energy Supplier

The client is a leading energy technology company that is committed to creating a world with clean, affordable energy for everyone. The company unites multiple brands and has over 8,000 employees across the globe. It serves millions of customers with digital energy services, allowing people to take control of their energy and take advantage of energy storage technology. The client is one of the UK's largest energy suppliers, providing energy to over 550,000 local residential customers. Its renewable energy sources include wind, solar, geothermal, hydro, and biogas.

The client, a leading energy technology company with over 8,000 employees and serving millions of customers globally, was facing challenges in streamlining its internal digital marketing processes and improving the user experience and scalability of its products. The company relied heavily on third parties to create offers and gift cards for customers and prospects, which caused difficulties in making changes to customer journeys and launching new campaigns. The client needed to develop an internal marketing system, build an end-to-end signup flow for smart heaters, improve the efficiency of the Customer Management System (CMS) and internal user processing engines, and modernize the website by boosting its performance and improving user experience.

The N-iX team helped the client choose the technology stack for the upcoming projects and built several POCs and MVPs to validate the proposed technologies. The team built a PoC for an internal marketing system using Java, JavaScript, and Angular, which allowed marketing managers to easily generate new gift cards and product discount offers. The system could verify whether the user is a client, determine the client's plan, and manage gift certificates among clients. The team also created an end-to-end signup flow for smart heaters using Scala, React.js, and AWS. The new flow allowed the user to choose the smart heater and create a request to analyze the house by an expert. In addition, the N-iX team took over responsibilities for developing CMS projects and internal user processing engines, and developed the new website with improved performance by an average of 20%.

• The new internal system helped the client conduct more effective marketing activities while reducing the dependency on third parties and the costs associated with them. The N-iX team also helped improve the performance and the user experience of the client’s website. The end-to-end signup flow for smart heaters developed by the team allowed the user to choose the smart heater and create a request to analyze the house by an expert. The team also took over responsibilities for developing CMS projects and internal user processing engines, which required technology modernization. The development of the website on Netlify made it more convenient to use and improved its performance.

• Developed a PoC for the in-house marketing system that reduces 3rd party dependency and associated costs

• Built an MVP of the end-to-end user flow for signing up for smart heaters

• Improved website performance by an average of 20%