Customer Company Size
Mid-size Company
Region
- America
Country
- Canada
Product
- Sysomos Social Intelligence Solutions
Tech Stack
- Data Mining
- Sentiment Analysis
- Real-time Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Telecommunications
- Software
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Sysomos is a growing Canadian company that provides social intelligence solutions to enterprises. Their services enable businesses to listen, monitor, analyze, and report on social media activity related to their brands. Sysomos' algorithms, tools, and data-mining capabilities deliver the ability to monitor any and all relevant conversations across social networks such as Twitter, YouTube, Tumblr, Instagram, and Facebook. This is critical for brands in today's fast-moving and unforgiving era of social media chatter, where organizations need to constantly stay on top of what's being said about them and how to respond to it. Sysomos offers real-time insights and advanced sentiment analysis, and its tools gauge the results that a particular marketing campaign is producing during and after the campaign.
The Challenge
Sysomos, a Canadian company offering social intelligence solutions, faced the challenge of managing a fast-growing business with shifting compute needs based on customer demand. The company's real-time insights and advanced sentiment analysis tools required constant uptime to monitor social media activity related to their clients' brands. However, the company experienced service outages with their initial colocation vendor, disrupting their business and causing a delay in returning to real-time monitoring. Furthermore, as Sysomos grew and attracted more Fortune 500 customers, the company needed an on-demand capability that could scale up or down as needed.
The Solution
Sysomos established a growing relationship with CenturyLink, starting with CenturyLink Colocation to house Sysomos's owned infrastructure. As Sysomos grew its customer base and garnered attention in the marketing community, it needed more capacity at a moment's notice. The company quickly expanded from colocation into CenturyLink Cloud to deal with on-demand infrastructure needs. As network demand increased around key events that drive social media spikes, CenturyLink established a redundant environment in two data centers to help Sysomos manage network traffic and load balancing.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Vodafone Hosted On AWS
Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.
Case Study
SKT, Construction of Smart Office Environment
SK T-Tower is the headquarters of SK Telecom. Inside the building, different types of mobile devices, such as laptops, smartphones and tablets, are in use, and with the increase in WLAN traffic and the use of quality multimedia data, the volume of wireless data sees an explosive growth. Users want limitless Internet access in various places in addition to designated areas.