Customer Company Size
Large Corporate
Region
- Asia
Country
- Indonesia
Product
- TIBCO Spotfire
- TIBCO BusinessEvents
- TIBCO SOA-based integration platform
Tech Stack
- SOA-based integration
- Event processing engine
- Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
Services
- System Integration
- Software Design & Engineering Services
- Training
About The Customer
XL Axiata is a telecommunications company based in Indonesia, aiming to become a leader in the mobile Internet market. The company operates in a highly competitive environment with 98 percent prepaid subscriptions and a state-owned telco holding over 50 percent market share. XL Axiata's goal is to generate at least 50 percent of its revenues from data services. The company values both technology and people, focusing on leveraging its workforce to build capabilities and improve customer experience. XL Axiata is also committed to social responsibility, working on initiatives like Internet.org to bring mobile Internet to the next two billion people.
The Challenge
In 2007, XL committed to becoming a leader in a challenging market, one with 98 percent prepaid subscriptions and a state-owned telco that held over 50 percent market share. One challenge was that functional IT systems were in discrete silos, which did not allow the company to respond and support the business effectively. XL required a platform that would provide reliability, scalability, and allow for agile delivery of functionality. Additionally, XL's marketing challenge was to predict customer desires to optimize sales and marketing, understand customer needs, and identify opportunities to provide value.
The Solution
XL chose TIBCO’s SOA-based integration platform, TIBCO Spotfire analytics, and TIBCO BusinessEvents event processing engine. TIBCO's hands-on approach and proof of concept (POC) were key factors in their selection. The integrated platform connected XL's diverse systems, enabling quick and predictable changes, which is crucial for a disruptive business. TIBCO also helped build XL's capabilities, leading to a better customer experience. The platform allowed XL to predict customer desires, offer the right products at the right time, and provide value-added services. This integration also enabled real-time monitoring and adjustment of campaigns, improving upsell and customer retention.
Operational Impact
Quantitative Benefit
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