IBM > 实例探究 > 解锁新见解：AMC Networks 如何利用物联网分析推动成功

解锁新见解：AMC Networks 如何利用物联网分析推动成功

技术

分析与建模 - 大数据分析
分析与建模 - 预测分析

适用行业

设备与机械
零售

适用功能

采购
销售与市场营销

用例

需求计划与预测
智能包装

服务

数据科学服务

关于客户

AMC Networks 是一家生产高质量内容的有线电视网络，致力于跨多个平台吸引观众。

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挑战

AMC Networks 面临的挑战是了解多渠道世界中的客户行为，并吸引以不同方式消费内容的新一代千禧一代。

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解决方案

AMC Networks 正在使用 IBM 分析工具来发现有关观众偏好和观看模式的新见解，帮助制定更智能的日程安排和数据驱动的营销决策。

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运营影响

The implementation of IBM analytical tools has transformed AMC's operations. The company's research team, which previously spent a large portion of its time processing data, is now able to focus most of its energy on gaining actionable insights. The company has been able to create sophisticated statistical models that help refine its marketing strategies and make smarter decisions about how intensively it should promote each show. With deeper insight into viewership, AMC’s direct marketing campaigns are also much more successful. The company is also working on providing access to its rich data-sets and analytics tools as a service for advertisers, helping them fine-tune their campaigns to appeal to ever-larger audiences across both linear and digital channels.

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数量效益

Analyses that used to take days and weeks are now possible in minutes, or even seconds.
Major ongoing cost-savings by bringing analytics in-house, instead of paying hundreds of thousands of dollars to external vendors.
Rapid return on investment expected due to cost-effective in-house analytics.

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