技术
- 应用基础设施与中间件 - 数据可视化
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 金融与保险
适用功能
- 质量保证
- 仓库和库存管理
用例
- 欺诈识别
- 基于使用的保险
服务
- 测试与认证
关于客户
Anadolu Sigorta 于 1925 年在土耳其第一家国家银行 Isbank 的领导下成立。如今,它是土耳其第一家国家保险公司,拥有 1,200 多名员工,为全国各地的客户提供广泛的非寿险保单。该公司的使命是实施以客户为中心的服务方法,提供新产品,并创建一种更有效的方法来使用数据发现欺诈性索赔。他们将数据置于创新战略的核心,所有新的业务战略和计划现在都建立在数据的基础上。
挑战
土耳其第一家国家保险公司 Anadolu Sigorta 在识别和调查欺诈性索赔方面面临着挑战,这一过程极其耗时,并且降低了他们有效服务真实索赔的能力。该公司正在处理不同的数据源、遗留系统和手动工作流程,因此很难识别和消除欺诈性索赔。此外,作为一家拥有 95 年历史的公司,Anadolu Sigorta 在整个企业中拥有许多遗留系统和应用程序,形成了一个难以使用的分散的生态系统。他们的同一流程有多个生产环境,导致数据质量、可靠性和有效治理方面的问题。该公司还面临文化挑战,员工和外部分销商抵制现代数据可视化趋势。
解决方案
Anadolu Sigorta 采用数据可视化工具 Tableau 来克服挑战。该公司现在通过高度可视化、交互式的 Tableau 仪表板与业务用户分享见解,使他们能够轻松探索数据。他们可以通过 Tableau 直接组合多个数据源,并在单个仪表板中将其全部可视化,从而提高数据质量和可靠性。 Tableau 广泛的安全工具套件还从治理角度提供对数据的严格控制。该公司还使用 Tableau 嵌入式分析将关键数据分发给土耳其各地的 4,500 多名保险代理人。为了预防欺诈,Anadolu Sigorta 使用 Tableau 仪表板来分析关键数据集,例如提出的索赔、索赔频率、交易数据和规定。这使得识别异常并标记它们以供进一步调查更加有效。
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