预测客户流失以提高每次点击费用：Audiobooks.com 案例研究
技术
- 分析与建模 - 机器学习
- 分析与建模 - 预测分析
适用行业
- 石油和天然气
- 零售
适用功能
- 销售与市场营销
用例
- 运动预测
- 预测性维护
服务
- 数据科学服务
- 培训
关于客户
Audiobooks.com 是 RBmedia 的旗舰音频品牌，也是全球最大的有声读物出版公司，拥有超过 250,000 种由获奖演员讲述的独家图书。该公司向图书馆、学校和零售市场提供数字内容。
挑战
Audiobooks.com 希望通过利用 AI 预测客户流失情况来提高其数字平台上数字内容和有声读物的每次发行成本 (CPC)。
解决方案
Provectus 审查了现有的数据结构，从流失预测开始，为机器学习管道奠定了基础。在 Amazon SageMaker 和 Kubeflow Pipelines 之上实施的管道促进了流失预测的迭代特征工程，从而可以提高准确性并提供新数据的流失估计。
运营影响
数量效益
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