Boost Sales and Build Stronger Relationships with the Deployment of Simulation Apps
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- COMSOL Multiphysics
- SpreaderCalc
- COMSOL Server
技术栈
- Multiphysics Simulation
- Application Builder
- Design of Experiments (DoE)
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Innovation Output
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据可视化
- 功能应用 - 远程监控系统
适用行业
- 设备与机械
- 汽车
适用功能
- 销售与市场营销
- 产品研发
用例
- 预测性维护
- 数字孪生
- 远程资产管理
服务
- 软件设计与工程服务
- 系统集成
关于客户
GrafTech International is a global leader in the production of carbon and graphite products, serving a wide range of industrial applications. The company operates through its Advanced Energy Technologies (AET) subsidiary, which focuses on innovation and technology. GrafTech's products are essential in various industries, including automotive, equipment and machinery, and more. The company is known for its commitment to quality and innovation, leveraging advanced technologies to meet the evolving needs of its customers. With a workforce of over 1,000 employees, GrafTech is dedicated to enhancing its sales processes and building stronger relationships with its customers through the deployment of cutting-edge simulation apps.
挑战
Rick Beyerle, a senior scientist at GrafTech's Advanced Energy Technologies (AET) subsidiary, identified a significant challenge in the sales process of their carbon and graphite products. The sales team needed to build trust with prospective customers, often requiring a 'proof of concept' to establish credibility. However, creating these proofs of concept was resource-intensive, requiring Rick and his team to divert R&D resources to modify and rerun validated models for each customer's specific configuration. The sales team, untrained in numerical modeling, found it difficult to navigate the complex models, which featured hundreds of parameters and boundary conditions. This situation led to inefficiencies and delays, as the application engineers were instructed to prioritize live tests over time-consuming simulations.
解决方案
To address the challenge, Rick and his team at GrafTech developed a user-friendly simulation app called 'SpreaderCalc' using the Application Builder available in the COMSOL Multiphysics software. This app allows sales engineers and field specialists to predict the performance of various virtual prototypes before testing costly physical prototypes. The app provides a streamlined and inclusive workflow, enabling the sales team to offer real-time answers to prospective customers. By deploying the app through the COMSOL Server, the simulation results are accessible via a secure web connection, making it easier for salespeople and customers to use. The app has significantly reduced the time and resources required to provide proofs of concept, allowing the sales team to focus on building trust and securing second meetings with potential clients. Additionally, the app fosters collaboration and transparency, enabling customers to present their buying choices more effectively within their organizations.
运营影响
数量效益
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