IBM > 实例探究 > Bridgevine 通过自动化 SMS 程序将转化率提高了 300%

Bridgevine 通过自动化 SMS 程序将转化率提高了 300%

技术

平台即服务 (PaaS) - 应用开发平台
机器人 - 轮式机器人

适用行业

电信

适用功能

销售与市场营销

用例

实时定位系统 (RTLS)
资产跟踪

服务

云规划/设计/实施服务
系统集成

关于客户

Bridgevine 通过其下一代技术平台为客户获取解决方案提供支持。它为电信、有线、卫星、家庭安全和能源领域的合作伙伴提供服务。

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挑战

Bridgevine 正在寻找一种更有效的方法来帮助确保潜在客户遵循预约安排。

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解决方案

Bridgevine 使用 IBM Marketing Cloud 实施了自动化电子邮件和 SMS 营销活动，以主动提高转化率。

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运营影响

The implementation of the automated email and SMS campaign has significantly improved Bridgevine's operational efficiency. The company has been able to be more proactive rather than reactive in its approach to increase conversions. The automated system ensures that leads receive timely communication, which has resulted in a higher call-back rate. Furthermore, the system is tied to the Bridgevine call center via an API, which automatically removes a prospect from the program once they schedule an installation appointment. This has streamlined the process and reduced the workload for the call center staff. Overall, the solution has enhanced Bridgevine's customer acquisition process and improved its ability to build brand loyalty and unlock new revenue streams.

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数量效益

Achieved a call-back rate of 33 percent
Increased conversions by 300 percent
Expanded the SMS program, with 30 percent of new email prospects also opting in for SMS

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