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Data-driven business with Qlik

公司规模

Large Corporate

地区

Europe

国家

United Kingdom

产品

Qlik Sense
GeoAnalytics
Continuous Classroom

技术栈

Data Analytics
Data Visualization

实施规模

Enterprise-wide Deployment

影响指标

Productivity Improvements
Digital Expertise

技术

分析与建模 - 实时分析

适用行业

电信

适用功能

销售与市场营销

用例

质量预测分析

服务

数据科学服务

关于客户

The customer in this case study is the Consumer division of BT, a major telecommunications company. Their goal is to have a BT product in every household in the UK. To achieve this, they needed to bring together large volumes of BT brand data from various data siloes and data warehouses into a combined view. They also wanted to empower users with the ability to interact and explore the data with confidence and trust.

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挑战

The Consumer division of BT aimed to have a BT product in every UK household. To achieve this, they needed to consolidate various BT brand data from different data siloes and data warehouses into a unified view. They also wanted to empower users to interact and explore the data with confidence and trust.

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解决方案

The solution involved the use of Qlik solutions including Qlik Sense, GeoAnalytics, and Continuous Classroom. The Data Visualisation team created a series of reusable apps, such as a consumer-wide view of the household. This provided digital enablement for users to perform data analytics on-the-fly, simplifying the process and reducing duplication and replication.

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运营影响

Qlik has reduced the need for users to ask Analysts questions, freeing up their time for other tasks.
Users are accelerating their interaction ability by asking natural questions with answers aimed by response in ‘analytics in six or less clicks’.
This in turn, increases their confidence in the data, and assists the Data Visualisation team in enablement, onboarding and upskilling.

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数量效益