峰值和决策智能
技术
- 分析与建模 - 机器学习
- 机器人 - 自动导引车 (AGV)
适用行业
- 汽车
- 教育
适用功能
- 销售与市场营销
用例
- 预测性维护
- 车辆性能监测
服务
- 数据科学服务
客户
注册
关于客户
Regit 前身为 Motoring.co.uk，是英国领先的司机在线服务。
挑战
服务分为两部分：通过为人们提供预订试驾、买卖汽车以及索取小册子等方式，为汽车行业的公司创造潜在客户。他们无法预测我们的哪些用户可能会更换他们的车辆，甚至直到事情发生之后才知道谁更换了他们的车辆。
解决方案
他们使用 Peak 的决策智能平台将我们的用户数据与来自我们网站和营销系统以及来自 DVLA（驾驶员和车辆许可机构）的数据整合在一起。他们应用了可以同时处理类别和可变数据的分类机器学习模型。它可以预测用户更换车辆的可能性——从而促成 Regit 的销售。
Peak 平台利用 AWS SageMaker 部署机器学习模型，该平台创建一个简单的“领先分数”。然后将潜在客户分数推送到我们的 CRM 系统中，让我们的呼叫中心座席根据最有可能转化为销售的用户来确定他们的活动的优先级。
运营影响
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