Greenly > 实例探究 > Equativ 对气候的承诺:减少广告技术中的碳足迹

Equativ 对气候的承诺:减少广告技术中的碳足迹

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 环境传感器
适用行业
  • 设备与机械
适用功能
  • 采购
  • 销售与市场营销
用例
  • 连续排放监测系统
  • 室外环境监测
关于客户
Equativ 是一家独立的广告技术公司,提供工具、平台和支持,以连接数字和程序化广告生态系统中的发布商和营销人员。他们希望投资于负责任的变革并吸引顶尖人才,同时减少对环境的影响。
挑战
Equativ 是一家广告技术公司,希望采取具体的气候行动并限制其确定的排放量。他们还希望衡量和减少程序化广告活动的碳影响。
解决方案
Equativ 与经过认证的碳评估提供商 Greenly 合作,分析并减少其碳足迹。他们还与企业社会责任咨询公司 BL evolution 合作开发了一种解决方案,用于测量和减少其程序化活动的碳足迹。
运营影响
  • The carbon assessment carried out by Greenly provided Equativ with a clear understanding of its carbon emissions and a starting point for measuring the commitments it was making towards reducing its carbon footprint. The company was also able to obtain its first 'GHG assessment' badge, marking a significant step in its Net Zero trajectory. The assessment also helped Equativ expand its global carbon footprint calculation to include the emissions of two additional companies merged under the Equativ name in June. Furthermore, the partnership with BL evolution enabled Equativ to develop a solution for measuring and reducing the energy footprint of its programmatic campaigns, thereby contributing to the overall reduction of its carbon footprint.

数量效益
  • Equativ's carbon footprint was measured at 3978t CO2e in 2021.

  • The company's carbon footprint was broken down into digital (63.5%), services purchase (28.7%), energy (6.3%), and fixed assets (6.1%).

  • The carbon footprint per employee was calculated at 9.1t CO2e.

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