AR 如何帮助 LINDSTRÖM 销售其设计垫系列
技术
- 分析与建模 - 虚拟和增强现实(AR/VR)软件
适用功能
- 销售与市场营销
用例
- 增强现实
客户
林斯特伦
关于客户
Lindström 是欧洲最大的 B2B 纺织服务公司之一，在欧洲和亚洲的 24 个国家开展业务，拥有超过 200,000 名客户和 3000 多名员工。他们提供全方位的 B-2-B 纺织服务, 从酒店
挑战
这些垫子对人们如何看待公司的场所和公司本身产生了巨大的影响。但是，当应该选择垫子时，许多人发现很难形象化垫子在房屋中的外观。
Lindström 的垫子选择也非常多，以至于查看所有垫子，更不用说比较替代品，对许多客户来说都是一个挑战。除了实际的产品选择外，销售顾问通常会花费大量时间在后台任务上，例如计算定价和数据输入。
解决方案
Lindström 的解决方案是基于 VividPlatform 的增强现实销售工具“LiveDesign”。 LiveDesign 为 Lindström 的客户提供了一种独特的视觉设计能力，并有机会看到垫子在他们计划的地方会是什么样子。借助 LiveDesign，Lindström 销售代表和客户可以尝试不同的颜色和图案，将垫子切成合适的尺寸，并尝试不同的组合。
销售代表还可以将客户的标志添加到垫子上，并向他们展示 Lindström 产品如何充分支持客户想要的公司形象（即品牌垫子）。当客户做出选择后，所有定价和订购都会一键自动完成 - 安装组将获得简单、直观的说明。
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