Zapier > 实例探究 > 使用社交媒体来确定潜在客户并增加销售量

使用社交媒体来确定潜在客户并增加销售量

技术

应用基础设施与中间件 - 数据交换与集成
应用基础设施与中间件 - 中间件、SDK 和库

适用行业

设备与机械

适用功能

质量保证
销售与市场营销

用例

泄漏与洪水监测
时间敏感网络

服务

系统集成
测试与认证

关于客户

Convert 是一家初创公司，通过电子邮件通讯订阅者、网络研讨会注册者和试用帐户注册来收集潜在客户。他们的销售团队规模较小，无法处理收到的大量潜在客户。

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挑战

Convert 面临的挑战是，他们的销售团队收到了大量潜在客户，但他们无法有效地筛选和跟进所有潜在客户。

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解决方案

Convert 使用 Zapier 集成平台实施了一个解决方案，将其潜在客户开发渠道连接到 Nimble，这是一种可提取联系人社交媒体数据的 CRM。这使他们能够根据社交媒体资料确定潜在客户的资格，并优先考虑后续行动。

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运营影响

The implementation of 'social qualifying' leads using Nimble and Zapier integration platform has significantly improved Convert's lead qualification process. The sales team is now able to focus on leads that are more likely to convert, based on their social media profiles. This has not only increased the efficiency of the sales team but also improved the quality of leads they follow up on. Furthermore, the integration of social media data has provided additional context for the sales team, enabling them to follow up appropriately. The solution has also revealed surprising potential users of Convert's product, providing additional opportunities for sales.

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数量效益

Convert's unmanageable follow-up list was cut in half, enabling the sales team to reach out to double the amount of people they could without the integration.
The process of setting up the Zapier integrations took only a day or two, making it a quick and efficient solution.
By using Nimble to qualify leads, Convert was able to automatically disqualify leads that did not have a connected social media profile, saving valuable sales time.

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