Zapier > 实例探究 > Zapier 集成如何帮助 OHROC 打破 50 年来的活动记录

Zapier 集成如何帮助 OHROC 打破 50 年来的活动记录

技术

应用基础设施与中间件 - 数据库管理和存储
基础设施即服务 (IaaS) - 云数据库

适用行业

设备与机械
电信

适用功能

产品研发

用例

智慧校园
时间敏感网络

服务

系统集成

关于客户

OHROC 是俄亥俄州众议院共和党组织委员会，是一个政治组织，旨在用共和党候选人填补俄亥俄州众议院席位。他们解决数据困境的资金和时间有限。

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挑战

OHROC（俄亥俄州众议院共和党组织委员会）将选民数据分散存储在数字孤岛中，使其难以有效访问和使用。他们需要一种解决方案来快速连接这些孤岛。

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解决方案

OHROC 使用集成工具 Zapier 来连接他们的孤岛并使选民数据更易于访问。他们集成了 SQL 数据库、NationBuilder 活动管理应用程序和 Mandrill 事务电子邮件软件来简化他们的活动工作。

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运营影响

The solution implemented by Rabosyuk and his team had a significant impact on the operational efficiency of the OHROC's campaign. By connecting the data silos, the team was able to access and utilize voter data more effectively, enabling them to target swing voters quickly and accurately. The automation of the follow-up process with voters who were not home when volunteers visited also improved the effectiveness of the campaign's outreach efforts. Furthermore, the use of Zapier allowed the team to integrate various tools and apps, creating a cohesive system that was more efficient and effective than an all-in-one solution. This not only improved the campaign's operational efficiency but also contributed to its success in the elections.

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数量效益

OHROC was able to send out 3,000 personalized emails across three tightly contested districts, all of which were won on election day.
The system allowed OHROC to make over 35,000 targeted phone calls to early voters in 30 days.
The party's supermajority was increased from 60 to 65 of the 99 available seats, the largest majority held by either party in the state since 1967.

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