技术
- 功能应用 - 仓库管理系统 (WMS)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 汽车
- 水泥
适用功能
- 仓库和库存管理
用例
- 拣选/分拣/定位
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
MyCamper 是一家瑞士初创企业,由 Michele Matt 于 2015 年创立。该公司作为休闲车和露营车租赁平台运营,将车主与寻求租赁的度假者联系起来。创办这家公司的想法源于创始人对自己的露营车一年中有 90% 的时间都在车道上闲置而感到沮丧。 MyCamper 迅速成长为露营车/房车社区的 Airbnb。该公司从一开始就认识到在其网络平台上收集的数据的重要性,并寻求利用这些数据来改进其服务和运营。
挑战
MyCamper 是一家被喻为露营车领域的 Airbnb 的瑞士初创企业,在管理和分析其网络平台上收集的数据方面面临着重大挑战。该公司认识到这些数据的重要性,但最初的分析尝试既费力又耗时,需要从 Excel 电子表格中手动提取数据。事实证明,使用 Google Analytics 更容易,但范围有限。作为一家早期初创企业,MyCamper 有更紧迫的优先事项,并且缺乏手动构建数据管道的内部技能。这导致了需要填补的数据分析空白。该公司还努力以可检索分析的方式对数据进行历史记录。他们无法跟踪特定的数据集,无法将历史数据与当前数据进行比较,甚至无法拥有可比较的基线。
解决方案
MyCamper 与 BI Concepts 合作开发了一个现代化的分析云平台,该平台可以将多个来源的数据提取到集中式数据仓库中进行分析。 BI Concepts 引入了 Tableau 来展现洞察力,并引入了 Snowflake 作为云数据仓库。这允许建立一个中央存储库,可以使用 Fivetran 转换来转换数据并准备报告。 Fivetran 用于管理从源到目的地的数据传输,确保 MyCamper 的数据在 Snowflake 中始终准确且最新。 Fivetran Transformations 简化了流程,提供了露营者所有者数据库的即时快照,以了解其网站上哪些露营者可供出租以及哪些露营者已被预订。数据主要来自 MyCamper 的事务数据库 MySQL 和保存客户信息的 Salesforce。下一阶段是分析其他会计数据,使用 Fivetran 将数据源连接到数据仓库,以回答与财务分析相关的问题。
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