Customers.ai! > 实例探究 > 扩大销售线索并降低每次转化费用:Customers.ai 通过 Facebook 广告和聊天机器人体验取得的成功

扩大销售线索并降低每次转化费用:Customers.ai 通过 Facebook 广告和聊天机器人体验取得的成功

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技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 设备与机械
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 交通监控
关于客户
Customers.ai Inc 是一个聊天机器人营销软件平台,由 Larry Kim 于 2017 年创立。他们的使命是为营销人员提供设计和启动聊天机器人的工具,以提供潜在客户开发和转化支持。它们被评为 2019 年最佳机器人营销解决方案。
挑战
Customers.ai Inc 面临着提高潜在新用户对其 Facebook 广告工具和机器人营销平台的认识的挑战。他们还面临着 Facebook 广告上流量点击活动成本不断上升的问题,导致每条线索的获取成本很高。
解决方案
为了应对这些挑战,Customers.ai 转而使用 Facebook 点击 Messenger 广告和 Messenger 机器人。这使他们能够立即捕获所有潜在客户并以交互和对话的方式与用户互动。他们还实施了 Messenger 点滴营销活动来培育和筛选潜在客户。
运营影响
  • The new strategy of using Facebook's click-to-Messenger ads with a Messenger bot resulted in a significant operational improvement for Customers.ai Inc. The company was able to generate new leads at a 97% cost decrease, a substantial reduction that allowed them to reach more potential customers while spending less. The new approach also turned every interaction into a named contact, providing a more personalized experience for users. Users were greeted by a mobile-friendly and conversational conversion experience, which likely contributed to the high lead capture rate. The ability to send follow-up messaging and remarketing campaigns also provided the company with more opportunities to engage with potential customers and nurture leads.

数量效益
  • 97% decrease in Facebook ad Cost Per Acquisition (CPA)

  • 100% lead capture rate with the new strategy

  • Cost per lead acquisition reduced from $150-$250 to $3-$6

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