技术
- 传感器 - 自动驾驶传感器
- 传感器 - 液位传感器
适用行业
- 汽车
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 视觉质量检测
关于客户
德国宝马集团是全球知名宝马品牌的一部分,以其卓越的汽车工程而闻名。该公司每年生产250万辆汽车,是德国最大的商业企业之一。在德国的全国批发和零售业务中,宝马集团德国公司使用数据分析来制定销售和营销策略,推动与经销商的对话,并超越国家和地区层面的 KPI。该公司正在寻求一种解决方案来统一其不同的数据系统并提高整个企业的数据一致性。
挑战
德国宝马集团是德国最大的商业企业之一,面临着巨大的数据挑战。该公司正在处理多个数据源、数据库和内部系统,因此很难有效地整理、分析和可视化信息。员工进行自己的独立分析和报告,导致数据差异。高级领导团队认识到需要一个统一的分析平台,该平台可以提供 360 度的数据视图、支持数据驱动的决策并促进公司内部的跨职能协同效应。
解决方案
德国宝马集团采用 Tableau 作为其总体可视化分析解决方案。后端基础设施经过精心设计,以确保 Tableau 与现有系统的无缝集成。 Tableau 的自动化功能特别有用,可以使用来自不同来源的新数据自动更新仪表板。这确保了用户始终能够访问最新信息进行分析。 Tableau的易用性也使得没有数据背景的员工能够快速了解和使用该平台。该公司创建了一个自动化仪表板来跟踪高级管理人员级别的 KPI,从而可以按车型、销售期间、地区等进行深入分析。
运营影响
数量效益
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